GOSH BLOGGET

Fresh takes from the future of AI driven search.

About Eric Torres
GEO, SEO, Digital Marketing, AI

Eric Torres is a marketing strategist and generative search expert with 20+ years of experience in SEO, digital strategy, and AI-driven search optimization. He specializes in helping businesses improve visibility, credibility, and authority across traditional search engines and large language models through Generative Optimization (GEO).

By Eric Torres January 12, 2026
A practical guide to choosing the right LLM / AI for writing, visuals, research, and more
By Eric Torres January 3, 2026
LLMs, Search Wars, And The Rise Of Generative Engine Optimization
Similar people in a hazy, open space, holding devices to their faces.
By Eric Torres December 28, 2025
AI is transforming marketing—but at what cost? Explore the risks of AI-driven homogenization and why humanity and authenticity still define great brands.
A vintage computer control panel with dials, switches, and tape drives. Beige and gray colors.
By Eric Torres December 24, 2025
Most businesses are already doing the “right” things for search. They just weren’t built for how search works now.
Red rotary telephone on a dark surface, against a black background.
By Eric Torres December 12, 2025
Every major shift in digital behavior has followed the same pattern. 
By Eric Torres December 8, 2025
Read along for a cause-and-effect look at how these shifts unfolded—and why GEO is the next “do-or-delay-at-your-own-risk” moment.
By Eric Torres December 3, 2025
SEO + GEO: The New Dual Strategy for Digital Visibility
Blue glowing network over a cityscape, illustrating data connections.
By Eric Torres November 29, 2025
What Visibility Means in the Age of Generative AI