The ARDI™ Platform

The operating system for
AI recommendation & discovery.

Four pillars that measure where you stand, name the state you are in, and give your team the tools to move it. This is the full ARDI™ platform.

See what those answers actually look like, and run your own brand through it, on the ARDI™ Intelligence Platform.

The platform

One platform. Four pillars. Four tools.

Four pillars that diagnose, measure, track, and protect. Four tools that change the answer. Put them together, and the number moves every month.

The intelligence · four pillars
01 · Diagnose
Snapshot
Where do you stand today?
02 · Measure
Authority Index
How much authority does AI give your brand and your products?
03 · Track
Signal
What patterns emerge over time?
04 · Protect
Sentinel
How is AI representing your brand?
The execution · four tools
Organic

ARDI™ Content Engine

Publishes into the exact questions where AI isn’t recommending you yet.

Paid

ARDI™ Intent Marketing

Campaigns built from your discovery gaps, scored before a dollar moves.

Trust

ARDI™ Review Intelligence

Your reviews as an AI trust signal, monitored and strengthened.

Authority

ARDI™ Citation Presence

The third-party sources AI trusts, mapped, so you see where you’re cited and where you’re not.

Movement
AI recommendation growth
Targeted client opportunities
Where you land

Four states. AI recommends one.

Two questions plot every brand: does AI cite you, and does AI recommend you? Where they cross is your state, and the dashed line is the only path that ends in Full Authority.

AI RECOMMENDS YOU AI CITES YOU Unconverted Authority Invisible Borrowed Authority Full Authority
Most brands start here
InvisibleNeither cited nor recommended
Unconverted AuthorityCited, not recommended
Borrowed AuthorityRecommended, not cited
Full AuthorityCited and recommended
The measurement

Measured, not guessed.

Your state is a score, not an opinion, built from a locked, cross-comparable baseline, then delivered as a board-ready index.

0
baseline observations, 50 prompts across 50 metros
0
AI surfaces, from ChatGPT to Google AI Overviews
0
paths, live web search and what AI already knows
ARDI™ Brand Index SAMPLE · EXECUTIVE DECISION BRIEF
Full Authority. ARDI™ Score 39.

Aurora Metrics is in the Emerging Score Tier and the Full Authority Authority State. The Authority State gap is closed.

ARDI™ Score
39
Score Tier:
Emerging
Authority State:
Full Authority
Composite score out of 100.
57
Recognition Visibility
How well models know Aurora Metrics when asked directly.
27
Discovery Visibility
How often models surface Aurora Metrics unprompted.
17
Recommendation Share
Share of successfully analyzed checks that recommend Aurora Metrics.

One page from an index that runs more than fifty. The full report adds per-model scoring, the citation landscape and the misattribution catalog.

See the full ARDI™ Brand Index
ARDI™ Product Index SAMPLE · ENTRY 01 OF 06 · FACIAL SKINCARE
Lumen Daily Moisturiser, a white 50ml tube
Lumen Daily Moisturiser
50 ML · SKU LS-DM-50 · 6 sellers
On the shelf
16of 50 answers named this product
Your strongest product. It gets recommended, but almost always in second place.
Buyer asked: best everyday moisturiser for dry skin
For daily dryness most dermatologists point to Norra Everyday Cream, which is fragrance free and clinically tested. Lumen Daily Moisturiser is a solid lower cost alternative if budget is a concern.
Recommended instead
Norra Everyday Cream, a pink 50ml jar
Norra Everyday Cream
34 OF 50
Why AI picks itNorra’s clinical claim is written out in three publications AI cites. Yours is printed on the tube, where AI cannot read it.
The one movePut the claim in text on the product page, then into one publication AI already cites. You are not missing the credential. You are missing it anywhere a machine can see.

One entry from an index that runs a page per product. The full report adds every product, the buying questions where none of yours appear, and the competitor filling each gap.

See the full ARDI™ Product Index
The execution

The half that changes the answer.

Every other platform hands you findings and leaves. ARDI™ closes the gaps its own measurement finds, run by our team or yours. Each month the intelligence updates and the tools go back to work: measure, move, re-measure. This is where the number moves, and why ARDI™ is an operating system, not a report.

Organic

ARDI™ Content Engine

The posts, profiles, and on-brand content, published against the exact questions where AI is not recommending you yet, so the models learn to.

Explore ARDI™ Content Engine →
Paid

ARDI™ Intent Marketing

Campaigns on Google, Meta, and more, built from your discovery gaps and scored for readiness before a dollar moves.

Explore ARDI™ Intent Marketing →
Trust

ARDI™ Review Intelligence

Your reviews as an AI trust signal, monitored, with responses that strengthen exactly what the models read about you.

Explore ARDI™ Review Intelligence →
Authority

ARDI™ Citation Presence

The third-party sources AI already trusts, mapped for your category. See where the models cite you, where they cite competitors instead, and which authority gaps matter most to close.

Explore ARDI™ Citation Presence →
The framework underneath

How AI actually decides.

Every pillar is built on one model of how AI chooses who to recommend. UACR™: the path a brand travels from unknown to the answer.

UUnderstand

Does AI know what you are?

AAssociate

The right category and needs?

CCite

Do trusted sources back you?

RRecommend

Does it name you as the answer?

Questions

The questions buyers ask.

How is ARDI™ different from SEO?

SEO decides where you rank on a page of links. ARDI™ works on whether AI names you as the answer. Different layers, and ARDI covers both: the foundational SEO that keeps you findable in traditional search, and the recommendation layer above it that decides who AI picks.

How is it different from an AEO or AI-visibility tool?

Those tools measure whether AI mentions you, then stop. ARDI™ measures whether AI recommends you, then closes the gaps with the ARDI™ Content Engine, Intent Marketing, Review Intelligence, and Citation Presence. Measurement plus execution, in one accountable engagement.

How fast do brands see movement?

Most brands see measurable movement in AI recommendation within the first 30 to 90 days, depending on category and starting Authority State. ARDI™ re-audits continuously, so the movement is visible.

Which AI surfaces does ARDI™ cover?

Eight: ChatGPT, Claude, Gemini, Perplexity, Grok, Microsoft Copilot, Google AI Mode, and Google AI Overviews.

What does an engagement deliver?

Two things: the intelligence, a composite ARDI™ score, your Authority State, a per-model breakdown, a displacement analysis, and a 90-day roadmap, and the execution to act on it, the ARDI™ Content Engine, Intent Marketing, Review Intelligence, and Citation Presence, run by our team or yours.

Find out which state your brand is in.

The free ARDI™ QuickScore names your Authority State in ten minutes. No pitch deck.

Or see how ARDI™ compares to other platforms and what an engagement costs on the pricing page.