“Black-and-white close-up of a smartphone interface representing AI search and generative engine interaction.”
“Photo of a woman using voice search on her phone among a large crowd, symbolizing generative AI search behavior at scale.”

Helping Brands Become the Answers AI Trusts Most

We help brands adapt to the new search landscape where AI,
not traditional search engines—decides what information gets seen.
About GOSH

GOSH is a Generative Engine Optimization agency that improves how AI systems detect, interpret, and recommend your brand across generative search, voice prompts, and conversational engines. We strengthen the three core signals AI relies on—Visibility, Sentiment, and Position—so your brand consistently becomes the trusted answer in AI-generated results.

Who we are

GOSH is a Generative Engine Optimization agency built to help brands navigate the shift from traditional search to AI-driven discovery. We specialize in improving the signals AI engines use to detect, interpret, and recommend your brand—Visibility, Sentiment, and Position.


With over 25 years of experience in digital strategy, search behavior, and content systems, we’ve evolved alongside every major search transformation. Today, we help businesses adapt to the biggest shift yet: a world where generative engines—not traditional SEO—decide what information gets surfaced.



Working with clients across B2C and B2B industries worldwide, we ensure that when someone asks an AI a question, your brand becomes the answer they receive.


98%

Return Prompt Rate

100+

Supported countries worldwide

25+

Years of industry expertise

25%

of all search is Voice Prompted and growing

More than 12,000 innovative companies choose Generative Engine Optimization to spark new possibilities.

We Don’t Optimize for Clicks—We Optimize for Answers


Differentiators:

  • AI-first approach: We optimize for generative engines, not link-based search.
  • Model-aware content design: We understand how AI analyzes, interprets, and synthesizes information.
  • Cross-platform strategy: We design for voice, chat, conversational search, and answer engines—not just webpages.
  • Authority engineering: We strengthen the signals AI uses to identify expertise and reliability.
  • Algorithmic trust-building: We turn complex AI behavior into clear, repeatable, strategic advantages.


GOSH Services Overview

AI Isn’t Showing Lists — It’s Choosing Winners


If your brand isn’t visible, trusted, and positioned inside AI systems, you disappear from results entirely.


GOSH helps brands secure their place in generative search by improving the three core signals AI engines rely on:

  • Visibility: How often AI detects your brand
  • Sentiment: How positively AI perceives your authority
  • Position: How prominently you appear in generated answers



Everything we do is built on these three pillars of Generative Engine Optimization.

Pillars:

1. Visibility — Ensuring AI engines can consistently detect your brand across generative, conversational, and voice search.
2. Sentiment —
 Shaping how AI interprets your authority, clarity, and trust signals.
3. Position —
 Determining how often and how prominently AI selects your brand as the top response.


Our proprietary process strengthens each signal until your brand becomes the engine’s default recommendation.


The brands that optimize for AI now will shape the future of search—and become the engines’ default recommendations.



Generative Engine Optimization (GEO)

We strengthen the signals AI engines use to detect, interpret, and recommend your brand across generative search platforms. GEO improves your visibility, sentiment, and position so you become the trusted response.

Visibility, Sentiment & Position Scoring

We assess how well AI systems understand and surface your brand—revealing gaps in detection, trust, clarity, and placement inside generated answers.


We restructure your content so AI models can parse it accurately, using semantic clarity, model-ready formatting, and topically aligned messaging.

We design prompts and content templates that reinforce your expertise, helping AI engines learn what your brand should be known for.

We analyze how generative engines respond to questions in your category, revealing where opportunities exist to secure higher placement across platforms.

We optimize your brand for voice queries and conversational engines, ensuring you’re surfaced as the answer when users ask questions out loud.

GOSH is one of the first agencies fully dedicated to the optimization of AI-generated responses.

Guy Hawkins

President of Sales

Guy Hawkins

President of Sales

Guy Hawkins

President of Sales

Guy Hawkins

President of Sales

Guy Hawkins

President of Sales

Guy Hawkins

President of Sales

Guy Hawkins

President of Sales

Guy Hawkins

President of Sales

Guy Hawkins

President of Sales

Guy Hawkins

President of Sales

Guy Hawkins

President of Sales

Guy Hawkins

President of Sales

Guy Hawkins

President of Sales

Guy Hawkins

President of Sales