How Do We Make You The Answer?

The GOSH AI Engine
GOSH AI strengthens your visibility, sentiment, and position by training generative engines to recognize your authority, understand your expertise,
and surface your brand confidently across AI-driven search experiences.

Understanding Visibility Score in Generative Engine Optimization:

How Often Can AI Really See You?

“Analytics dashboard showing generative search metrics and visibility performance trends, illustrating how often AI engines detect and surface a brand.”

If AI engines can’t detect your content—or don’t recognize it as authoritative—you won’t appear in generative search results at all. Visibility is the first and most foundational signal in Generative Engine Optimization.


If AI can’t see you, it can’t choose you. Visibility is the first step to becoming the answer.

What Is a Visibility Score?

Your Visibility Score measures how frequently—and how confidently—AI systems detect, reference, and surface your brand across generative platforms.


It reflects how often your brand appears inside:

  • AI chat responses
  • Summarized answer boxes
  • Voice-prompt results
  • Knowledge panels & model memory
  • Generative citations and link-outs
  • Conversational engine responses


In short, your Visibility Score captures how “visible” you are to AI engines, not just to traditional search crawlers.


What It Measures:

Your Visibility Score measures how frequently AI systems such as:

  • ChatGPT
  • Gemini
  • Claude
  • Perplexity
  • Voice assistants (Siri, Alexa, Google)
  • Answer engines & chatbots detect, reference, index, and resurface your brand when generating responses.


A high Visibility Score means AI engines:

  • Recognize your brand consistently
  • Have sufficient training signals to reference your information
  • Consider your content relevant to category-specific questions
  • Surface you across more types of generated outputs


A low Visibility Score means AI rarely sees you, which makes it almost impossible to appear in generative results.



Why Visibility Matters for GEO

Generative engines don’t rank pages—they interpret, synthesize, and select trusted sources.
If your brand isn’t consistently visible to these AI systems:

  • You won’t be surfaced in answers—even if your site ranks well on Google.
  • Competitors become the default source, simply because the engine recognizes them more frequently.
  • Your authority stagnates, as AI models reinforce the signals they already trust.
  • You miss early-stage indexing, which shapes how future AI systems perceive your brand.


Improving your Visibility Score ensures that AI systems can identify, retrieve, and elevate your content consistently—forming the foundation needed for strong sentiment and position scores.

Visibility isn’t just a metric.


It’s the gateway to being discovered in the future of search.



Your Sentiment Score: How AI Interprets Your Brand

If AI engines recognize your brand—but don’t trust it—you still won’t appear in generative search results.
Visibility gets you detected. Sentiment determines whether AI is willing to recommend you.

Why Sentiment Score Matters for GEO

AI engines avoid surfacing sources that seem unclear, inconsistent, contradictory, or low-authority.

Your Sentiment Score directly influences:


1. Whether AI includes you in generated answers

Low sentiment = AI avoids citing you.
High sentiment = AI considers you a credible, reliable source.


2. How confidently AI describes your brand

Weak sentiment leads to hedging (“some sources say…”) or vague language.
Strong sentiment results in confident, definitive statements.


3. Your ability to influence generative summaries

Clear, structured content creates strong sentiment signals, improving your presence in summaries, lists, and recommendations.


4. Your ranking within generated responses

Even with strong visibility and position, negative or unclear sentiment can push you down or out of results entirely.


Sentiment determines how AI feels about recommending you. Visibility gets you seen; sentiment determines if you’re trusted.

What Is a Sentiment Score?

A Sentiment Score measures how AI systems interpret your brand’s tone, credibility, and overall trustworthiness based on the content they read, crawl, and learn from across the web.


Unlike traditional sentiment analysis—which looks at emotional positivity or negativity—GEO sentiment is about how AI models evaluate your expertise and reliability.



Generative engines form an “impression” of your brand through patterns in your:

  • Website content
  • Articles and blogs
  • Reviews and public feedback
  • Social mentions
  • Third-party citations
  • Structured and unstructured signals
  • Tone, clarity, accuracy, and consistency
  • This combined data helps AI determine whether your brand is:
  • Credible
  • Authoritative
  • Relevant
  • Accurate
  • Safe to recommend


In other words, Sentiment Score reflects how much an AI engine is willing to vouch for you.



How Sentiment Is Formed Inside AI Models

AI models look for:

  • Clarity: Is your content easy for an engine to interpret?
  • Consistency: Do all your sources align, or do they conflict?
  • Authority: Are you backed by credible sites or citations?
  • Tone: Do you sound expert, neutral, and trustworthy—or overly sales-focused or vague?
  • Accuracy: Is your content correct and free of contradictions?
  • Reputation Signals: Reviews, ratings, third-party analysis, and public sentiment.
  • Alignment: Does your content match what users—and the model—expect you to be known for?


Together, these signals shape the AI’s “emotional intelligence” around your brand.


🚀 In Simple Terms

How positively AI models understand, trust, and describe your brand — based on everything they can read about you.

It’s one of the most important GEO metrics because AI will not recommend a brand it does not trust.



Your Position Score: Where You Appear in AI-Generated Answers

Generative engines don’t list results—they choose answers. Your Position Score determines whether you appear first, last, or not at all.

What Is Position Score?

Your Position Score measures where your brand appears inside AI-generated responses — not on a list of links, but inside the actual synthesized answer an AI provides to a user.


Unlike SEO rankings (1–10), Position Score is about selective placement, meaning:

  • Are you included in the generated answer at all?
  • Are you mentioned high in the response or buried later?
  • Are you the primary recommendation or the secondary one?
  • Do you appear across multiple generative engines consistently?



Position Score determines whether you are the answer, an optional mention, or invisible entirely.



How AI Determines Your Position

AI engines weigh your content and signals holistically. Your position inside an answer is influenced by:


1. Detection Frequency (Visibility Score)

If AI rarely detects you, it can’t position you high.


2. Trust and Authority (Sentiment Score)

If AI interprets your content as strong, clear, and accurate, it elevates your placement.


3. Context Matching

How closely your content aligns with the user’s intent.


4. Reinforced Model Memory

AI models “remember” which brands they’ve used before and tend to resurface them.


5. Cross-engine Consensus

If multiple engines trust you, your position rises universally.


AI chooses brands the same way a human expert would:
favoring the most consistently reliable, relevant, and trusted source.



Why Position Score Matters for GEO

Generative engines don’t show 10 options. They show one answer, sometimes two. If you aren’t in the top position, you’re effectively not in the conversation.


Here’s what Position Score directly impacts:


1. Whether you appear in “Best of” or “Top” generative lists

Example:
“Best dentist near me”
“Top car dealerships in Tampa”

High Position Score = you appear first or exclusively.


2. How AI phrases and prioritizes your brand

High position results in:

Larger summaries

Richer descriptions

Clearer recommendations

Low position results in:

Brief mentions

Disclaimers

Or complete omission


3. Trust reinforcement over time

When AI consistently positions you high, the model becomes even more confident in you — “algorithmic momentum.”


4. Your presence in voice search

Voice engines typically return one answer. High Position Score = You become that answer.



🚀 In Simple Terms

Position Score is your ranking inside AI-generated answers.
Higher score = more recommendations, more mentions, and more conversions.
Lower score = you disappear from AI results altogether.