ARDI™ vs Peec AI, Profound, and HubSpot AEO
Built for the people running franchise, enterprise, and multi-location brands .
Peec AI is a marketing analytics dashboard. ARDI™ measures whether AI is actually recommending your brand when buyers ask the category question, at the city level, across the full buyer journey. If you have to defend the answer to leadership, ARDI™ is the platform built for you.
Read the Authority Gap white paper →Side by Side
Where ARDI™ stacks up.
Scan it in fifteen seconds. The differences that matter for franchise, enterprise, and multi-location operators are structural, not subtle.
At a Glance
Four platforms. Four different questions.
Each platform is built for a different buyer and answers a different question. For franchise, enterprise, and multi-location operators, only one of them measures whether AI is actually recommending your brand.
GOSH AI · ARDI™
Intelligence for the people running the brand.
Built for franchise corporate, enterprise brand teams, and multi-location operators. Measures recommendation behavior, not just visibility. City and metro-level granularity. A methodology framework built for the board, not the dashboard. Delivered as one accountable intelligence engagement.
Peec AI
Analytics dashboard for marketing teams.
Dashboard-style visibility tracking across generative AI surfaces. Mention frequency, sentiment, and position. Country-level granularity, capped at three countries on standard tiers. Built for SEO and marketing teams running their own interpretation.
Profound AI
Enterprise AEO platform for Fortune marketing teams.
Answer Engine Optimization with the broadest model coverage on the market. Designed for AEO, content, and PR teams at large enterprises with dedicated AEO functions. Self-serve workflow automation, prompt-volume analytics, agent-tracking insights.
HubSpot AEO
AEO bolted onto a marketing OS.
Visibility tracking and AEO grading inside HubSpot Marketing Hub. Built for existing HubSpot customers who want AI search insights connected to their CRM. Three engines: ChatGPT, Gemini, Perplexity. A feature of the marketing platform, not a standalone intelligence layer.
Methodology Depth
The structural choices that separate the platforms.
A faster read for the operator who wants to see the architecture, not just the checkmarks.
| ARDI™ | Peec AI | Profound | HubSpot AEO | |
|---|---|---|---|---|
| Core question | Is AI recommending you? | Where does AI mention you? | What is your AI answer share? | Are you showing up in AI search? |
| Geographic granularity | City and metro-level. | Country-level. 3 max on standard tiers. | Country and region-level. | Engine and prompt level. No geo. |
| Methodology framework | Four Authority States. Two-Path Search/Learned Divergence. | Visibility, Position, Sentiment metrics. Maps to Borrowed Authority signals only. | Share of voice, prompt volume, agent analytics. No state framework. | Visibility score and AEO grading. No state framework. |
| Buyer journey modeling | 26 prompts × 36 metros = 936 observations. | Custom prompt sets per project. | Answer contexts and conversations. | CRM-powered prompts. |
| Continuous intelligence | ARDI™ Signal layer. | Daily trend tracking. | Time-series, share-of-voice trends. | Visibility and AI referral inside HubSpot. |
| Delivery model | Managed intelligence engagement. | Self-serve software. | Self-serve enterprise platform. | Feature inside HubSpot Marketing Hub. |
Sources: peec.ai, tryprofound.com, hubspot.com/products/marketing/aeo, accessed May 15, 2026. Comparison reflects public positioning as published by each company at that time.
What's Next
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