The People Behind the ARDI™ Platform
Eric Torres
Eric Torres is the founder of GOSH AI, the AI Recommendation & Discovery Intelligence platform built around ARDI™. He works with brands to measure and improve how AI systems discover, describe, cite, and recommend them across the buyer journey.
Eric has spent more than two decades across marketing, growth, and digital strategy disciplines. He started his career at NASCAR as a client relations manager, handling the UAW Ford account at Talladega Superspeedway. He learned the analytical side of marketing as one of four Global Communications Managers at Nielsen Media Research in Chicago, then went on to serve as Chief Marketing Officer at Hitch Crowdsourced Delivery and as the founder and principal of Brandiversity, a Tampa-based B2B and B2C growth marketing practice.
Across those roles, Eric has worked with multi-national clients, navigated every major shift in digital marketing, and built the analytical fluency he now brings to GOSH AI. ARDI™ is the next chapter: measurement infrastructure for the layer of discovery that's reshaping how buyers find and choose brands.
Ben Melland
Ben Melland leads the Assurance pillar of ARDI™, GOSH AI's AI Recommendation & Discovery Intelligence platform. He owns the systems that prove every Authority Index, Snapshot, and longitudinal signal GOSH AI publishes is reproducible, auditable, and defensible under enterprise scrutiny.
Ben brings more than 15 years of web performance and digital governance experience, most recently as Senior Web Producer at LIVCOR, a Blackstone portfolio company, where he owned the performance strategy for 300+ apartment websites operating as the primary acquisition channel for multi-family operators. His work there delivered a 7.02% lead-to-net-lease conversion rate, +7% lift in lead quality over benchmarks, 2 to 2.5x faster site speeds, and a 67% accessibility improvement across the portfolio.
At GOSH AI, Ben oversees the integrity of the Intelligence layer: reproducibility standards, score validation, model and prompt drift detection, and the audit trail that connects every published metric back to its source data. If a client, analyst, or regulator asks "how do you know," Ben's systems answer the question.
Dragostina Marinova
Dragostina Marinova leads Brand Experience at GOSH AI, where she translates AI visibility intelligence into brand assets that are as precise and authoritative as the signals that drive them. She works at the intersection of brand systems and AI discovery, ensuring that how a brand looks, communicates, and presents itself is consistent with how AI models are trained to recognize and recommend it.
Dragostina brings more than 17 years of production design and brand execution experience across 700+ projects for Fortune 100 clients including Johnson & Johnson, Unilever, Nestlé, and Procter & Gamble. Her work spans Brand identity building, Brand stewardship & compliance, 3D visualization, Amazon A+ content, and global campaign adaptation across APAC, EMEA, and LATAM markets, always with full compliance to complex brand guidelines and regulatory standards.
At GOSH AI, she applies that same discipline to the challenge of brand authority in the AI era. If ARDI™ measures how AI sees a brand, Dragostina's work ensures that what AI sees is worth recommending.
Strategy, Research & Growth
Taylor Scott
Taylor Scott is an Account Executive on GOSH AI's Strategic Accounts team, helping brands measure and improve how AI systems discover, cite, and recommend them. An Entrepreneurship graduate of Florida Gulf Coast University, she pairs an entrepreneurial instinct with a relationship-first approach to guide clients through the shift to AI Recommendation and Discovery Intelligence.
Reese Crawford
Reese Crawford is a Research Fellow at GOSH AI, contributing to GOSH AI Sentinel, the platform's AI brand governance and assurance pillar, and the longitudinal ARDI™ research behind it. An Information Systems student concentrating in Emerging Technologies at the University of Arkansas's Walton College of Business, he brings hands-on experience translating machine-learning research into business strategy, drawn from prior research fellowships in venture capital and applied AI.
Ahren Sood
Ahren Sood is a Summer Associate at GOSH AI, supporting the directory, listing, and measurement work behind GOSH's AI Recommendation and Discovery Intelligence. A Tampa-based high school entrepreneur, he co-founded a local service business and has placed nationally in FBLA business and marketing competitions, bringing real initiative and a growth mindset to the team.