Overview
ARDI™ Intent Marketing, also called AIM, turns your ARDI™ buyer-intent intelligence into paid campaign plans.
Before you begin
Open Intent Marketing from the ARDI™ Tools section of the portal sidebar. Select a single location in Scope. AIM loads campaigns for one location at a time. Your location also needs a published ARDI™ measurement.
How to build a campaign
Select + Start a New Campaign. The Build Campaign tab has four steps.
- Mission Brief: choose an opportunity (Capture the demand, Room to climb, or Protect your position), then select Build this campaign.
- Ad Studio: set your offer, what counts as a win, your monthly budget (or Use ARDI split), your paid channels and your audience. Select Generate / refresh concepts, then Run Pre-Flight.
- Pre-Flight: AIM scores each channel's campaign before you spend. See What does the AIM Pre-Flight score mean?
- Launch: review the campaign and confirm.
Planning vs. launching
Building a campaign in AIM does not put it live. Only Google Search and Meta campaigns can be created directly from AIM, only when direct deployment is enabled for your account, and always as paused campaigns. Other channels are prepared for your team's own workflow. See How do I know whether my campaign is running?