Overview
Pre-Flight reviews each channel's campaign before launch. The score is decision support. It is not a guarantee of advertising performance.
What Pre-Flight checks
- ARDI target fidelity
- Brand fit
- Platform fit
- Conversion readiness
How to read the result
Each channel gets a score out of 100, a verdict, its top fix and any risk. The average across channels is shown at the top.
- 80 and above: "Ready for launch review."
- 65 to 79: "Review recommended improvements."
- Below 65: "Fix flagged items before spending."
How to use it
- Read the top fix and risk on each channel card.
- Go back to Ad Studio to adjust the offer, concepts or channel choices.
- Select Retry on a channel, or Re-score all.
- Launch stays unavailable until Pre-Flight is complete for every selected channel.
If that doesn't work
- "Cannot run Pre-Flight: no concepts for …" Generate concepts in Ad Studio first.
- A channel shows "Needs attention". Select Retry on that channel.