Overview
A campaign in AIM is not automatically running. It helps to know which stage your campaign is in.
Campaign stages
- Built in AIM: the campaign exists in AIM only. Nothing has been sent to an ad platform.
- Prepared: on the Launch step, channels marked PREPARED are ready for your team's external workflow. AIM does not create them in an ad platform.
- Ready: channels marked READY are eligible for direct creation as paused campaigns (Google Search and Meta, when enabled for your account).
- Created, paused: after launch you see "Paused campaign created successfully." The campaign exists in the ad platform but is not spending.
- Active: a person has turned the campaign on in the ad platform.
Where to check
- Open the Campaigns tab in AIM. Your live campaigns lists connected campaigns with a status such as ACTIVE or PAUSED.
- For the final word on delivery and spend, check the campaign in Google Ads or Meta Ads Manager.
If the status is unclear
Contact GOSH AI Support with the location, the campaign name and the channel. Do not launch or change a live campaign to test whether it is working.
