Getting started with ARDI™ Content Engine

Overview

ARDI™ Content Engine helps you create social content informed by your brand and your AI recommendation intelligence.

Before you begin

Open Content Engine from the ARDI™ Tools section of the portal sidebar. Choose a single location in Scope. Content Engine uses that location.

How to create content

1. In ARDI opportunities, select an opportunity, or select + Start from your own idea.
2. Add or adjust your Creative brief.
3. Under Social channels, choose at least one channel: Instagram, Facebook, Google Business Profile, TikTok, LinkedIn or X.
4. Select Generate three strategies. Content Engine creates three directions: Educate, Humanize and Convert.
5. Wait for the ARDI™ evaluation to complete.
6. Review each strategy in the workspace. Use Publication preview to see it on phone or desktop.
7. Add a visual with Generate visual, Library or Upload.
8. When you are ready, select Approve & prepare, review the ARDI Preflight checklist, then select Approve creative.

Brand Profile

The Brand Profile button in the top bar lets you upload a brand guide (PDF, Word .docx or HTML) or build a basic profile, then activate it.

Next steps

• How do I find, save, or publish my content?
• My content or image generation failed